Timex Revamps P.O.P. Displays
Timex watches must stand
the test of time. So too
must the point of purchase displays
that showcase them.
idea of durability was core to
the new retail shelves launched
by Time Factory Watch Outlets,
Timex’s discount arm, as part
of its innovative marketing initiative.
To make best use of its
display case space, the watch
retailer envisioned clear slot
wall shelves with “shelf talkers,”
or lips that hang from shelves in which graphic signs
with information about the watches can be inserted.
The company turned to P.O.P. designer APEC Display,
Inc. (Clifton, NJ), who specified CYRO Industries’
ACRYLITE® FF acrylic sheet for the job.
The displays’ clarity facilitates long-term use by
allowing them to aesthetically complement designs of
any color or fashion. If a store revamps its look or
receives new products for sale,
the shelves will not clash and the
colorful graphics can be redone to
Fabricating the lips of the shelf
talkers required precision and care.
Because the shelves would be
placed adjacent to one another on
store walls, it was critical that the
bend angles remained uniform. The
ability to be flame polished further
enhanced the appearance of the
Now in stores, the displays have not experienced
any erosion of quality, despite frequent handling and
exposure. Easily cleaned, the shelves emit no visible
markups and scratching is not an issue.
For more information, contact Steve Costanzo,
CYRO Industries, 100 Enterprise Drive, Rockaway, NJ
07866; 800-631-5384, Fax: 973-442-6117, Web: www.cyro.com.