Color Mood Analyzer Display
When M&M’S World® New York opened in Times
Square, the Big Apple was treated to a display of
sights, sounds and colors. As one of the world’s best
known brands, M&M’S® looked to outdo itself with this
fully interactive and colorful entertainment store. The centerpiece
of this sensory extravaganza is the “Make-Your-
Mix” Color Mood Analyzer, a unique high-tech display
designed to match a visitor’s personality to one of the hundreds
of specialty M&M’S colors. To help achieve a fun and
dynamic look representative of the brand, award-winning
retail design agency Chute Gerdeman Retail chose to create
the analyzer with the Confetti pattern from the
Sterling Collection of
ACRYLITE® acrylic sheet,
a reflective metallic-looking
product from CYRO
Industries, a wholly
owned subsidiary of
The Confetti pattern features
a highly reflective
metallic surface that
refracts light and color,
according to shifts in viewing
angle and movement.
The material’s unique aesthetic
Chute Gerdeman to attain
the look it needed for the analyzer display.
Lightweight and fabrication friendly, ACRYLITE acrylic
sheet adheres well to other materials and is easy to cut,
rout, polish, drill and line bend.
For more information, contact CYRO Industries,
379 Interpace Parkway, Parsippany, NJ 07054, 207-490-4209, Fax: 973-541-8445, Web: www.cyro.com.